IIT-JEE Coaching Center — Indore

The Problem

Despite being in business for 8 years, an IIT-JEE coaching center in Bhawarkuan had zero Google presence. They were invisible on Google Maps and had no digital lead generation funnel. Admissions were purely reliant on traditional word-of-mouth and expensive billboard advertising.

The Solution & Execution

We deployed a two-track performance approach: immediate student acquisition via Google Search Ads targeting high-intent 'IIT coaching Indore' keywords, and a long-term organic strategy through GMB optimization. We built a high-converting landing page specifically for the incoming batch. By optimizing their GMB with 50+ photos, 20+ reviews, and local directory citations, we ranked them in the Local 3-Pack, driving consistent organic walk-ins alongside paid enrollments.

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