Google Search Ads Case Study: IIT-JEE Coaching Indore

The Problem

An established IIT-JEE and NEET coaching institute in Bhawarkuan, Indore was spending over ₹50,000/month on generic billboard ads and print flyers, but saw student inquiry numbers drop by 40% year-over-year as competitors dominated online search.

The Solution & Execution

We launched an intent-focused Google Search Ads campaign. Instead of broad keywords, we targeted high-intent local queries such as 'best NEET coaching in Bhawarkua' and 'JEE classes near me'. We paired the ads with a speed-optimized landing page featuring top faculty bios, student testimonials, and a 'Free Scholarship Test Booking' CTA. Leads were instantly synced to an automated SMS/WhatsApp drip. This generated 240+ qualified student inquiries at a 60% lower Customer Acquisition Cost (CAC) than print ads.

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