Software IT Services — Indore

#B2B Lead Gen#LinkedIn Ads#Meta Ads#IT Marketing
Software IT company B2B lead generation case study by Digitalads Indore

The Problem

An IT outsourcing and software services company based in Indore wanted to acquire international clients for custom software development. They tried generic outbound emailing with very low open rates and no conversions, spending weeks of sales team hours with zero ROI.

The Solution & Execution

We designed a multi-channel B2B lead generation funnel. We created a high-converting landing page offering a case study on 'How We Reduced Software Dev Costs by 40% for a US client'. We ran targeted LinkedIn Ads and Meta B2B Ads targeting CTOs, founders, and product managers in the US and UK. Leads were instantly routed to a smart CRM with automated email nurturing. This system captured 45+ highly qualified enterprise inquiries in 60 days, leading to 5 contract signatures worth ₹12 Lakhs+ in recurring revenue.

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