Indore Digital Marketing Agency Blueprint: What Competitors Won't Tell You About Google Ads
Most businesses in Indore who run Google Ads complain about one thing: *"It's too expensive."*
What they don't realize is that Google penalizes poorly constructed campaigns. If you are paying ₹100 per click, Digitalads might be paying ₹40 for the exact same keyword.
The secret? Quality Score.
What is Google Ads Quality Score?
Google assigns a score from 1 to 10 for every keyword you bid on. It determines how much you pay per click (CPC) and where your ad ranks.The formula for Ad Rank is: 'Ad Rank = Max CPC Bid × Quality Score'
If your competitor has a Quality Score of 3, and you have a Quality Score of 9, you can bid significantly less money and still appear above them!
The Three Pillars of Quality Score
1. Ad Relevance: Does your ad copy exactly match the search intent? 2. Expected CTR (Click-Through Rate): Are people actually clicking your ad? 3. Landing Page Experience: Is your landing page fast, mobile-optimized, and highly relevant? (See our guide on Landing Page Architecture).Average agencies send traffic to your website's generic homepage. This destroys your Landing Page Experience, tanks your Quality Score, and doubles your ad spend.
